Comments on: Branded on the face/book (or why we’re not who we say we are) http://campbellwright.co.uk/wesenwille/2010/02/branded-on-the-facebook-or-why-were-not-who-we-say-we-are/ Community through Technology, Media & Communication Thu, 10 May 2012 07:23:53 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Paul Richardson http://campbellwright.co.uk/wesenwille/2010/02/branded-on-the-facebook-or-why-were-not-who-we-say-we-are/comment-page-1/#comment-1189 Paul Richardson Tue, 16 Feb 2010 09:28:33 +0000 http://campbellwright.co.uk/wesenwille/?p=174#comment-1189 Hi Kev, A very interesting post. Your assertion that "we need to do more than just teach them how and why to use the net and tools for safe usage" has particular resonance for me. I have been talking to quite a few groups of teachers about blogging lately, but mostly they are not 'ready for it'. And an issue is that with blog accounts you have to establish an identity (which is at least a part of a 'brand') before you can even start. It would be interesting to know what a typical route towards a mature understanding of online identities (or brands) might be. Or perhaps there are just too many different ways..... Paul Hi Kev,
A very interesting post. Your assertion that “we need to do more than just teach them how and why to use the net and tools for safe usage” has particular resonance for me. I have been talking to quite a few groups of teachers about blogging lately, but mostly they are not ‘ready for it’. And an issue is that with blog accounts you have to establish an identity (which is at least a part of a ‘brand’) before you can even start. It would be interesting to know what a typical route towards a mature understanding of online identities (or brands) might be. Or perhaps there are just too many different ways…..
Paul

]]> By: Ben Proctor http://campbellwright.co.uk/wesenwille/2010/02/branded-on-the-facebook-or-why-were-not-who-we-say-we-are/comment-page-1/#comment-1188 Ben Proctor Tue, 16 Feb 2010 09:05:44 +0000 http://campbellwright.co.uk/wesenwille/?p=174#comment-1188 Hi Kevin, interesting post. I think that traditional brand management is really challenged by social media which is so fluid and open that many of the techniques traditionally used for branding are ineffective or counter-productive. That said companies with deep pockets are hiring smart agencies and doing interesting things with the new technology. The big challenge for all of us is the transparency of the medium. Like so many of us I'm on twitter and facebook and buzz and myspace and so on and people are making judgements about me as a result. I guess this is my personal brand. It doesn't stop there though. I'm associated with other organisations: I have clients, I do voluntary work, I'm on the boards of a couple of companies. My personal brand will necessarily interact with the brands of these organisations. And all the other people involved with those organisations are also merging their personal brands with the corporate brand. And while I visualise this it seems to me to be as messy, complex and exciting as community development work. Maybe the skills to manage brands in this new complex environment are already to be found in those familiar with community activism? Hi Kevin, interesting post.

I think that traditional brand management is really challenged by social media which is so fluid and open that many of the techniques traditionally used for branding are ineffective or counter-productive. That said companies with deep pockets are hiring smart agencies and doing interesting things with the new technology.

The big challenge for all of us is the transparency of the medium. Like so many of us I’m on twitter and facebook and buzz and myspace and so on and people are making judgements about me as a result. I guess this is my personal brand. It doesn’t stop there though. I’m associated with other organisations: I have clients, I do voluntary work, I’m on the boards of a couple of companies. My personal brand will necessarily interact with the brands of these organisations. And all the other people involved with those organisations are also merging their personal brands with the corporate brand.

And while I visualise this it seems to me to be as messy, complex and exciting as community development work. Maybe the skills to manage brands in this new complex environment are already to be found in those familiar with community activism?

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